UI UX | Ace Le

Gamified UI UX for Esports | Rankings for OverWatch

Project: Overwatch Scoreboard | E-Sports

My Role: UI UX | Design Project: A gamified UI UX for the online gaming phenomena Overwatch. Deliverables: Lo-fi prototype (Sketch), User Personas, User Stories, Hi-fi prototype (Adobe -> Zeplin) Audience: Overwatch is meant to appeal to team-play fans as much as shooters. Players don't need to be good at shooters to excel at overwatch. Top players intuitively know many things that extensive stats would tell them through hours of play hence pro players would require a training or stats tool less than a newer player would. The top 10% of players only account for 10% of players so I decided to make my ideal user newer to the game of overwatch and more in need of a statistics tool. Since I was working with such a large amount of information, I made the decision to model my first prototypes after a video game. Gamification should increase the amount of cognitive load a user is willing to endure before they bounce while at the same time driving engagement. Client: Esports Contract Tools: Adobe Creative Suite, Zeplin, Invision, Sketch, WordPress, Pens

UI UX - 01/11/2018

UI UX and Brand Redesign for Chickn Dinner App

Project: Chicken Dinner APP UI UX Brand Redesign

My Role: UI UX x Design

Client: PlayOn Development Contract

Deliverables: Wire-frames, User Personas, User Story, Hi-fi prototype(Invision)

Goal: Design a fun and easy to use APP that will engage users with practical lottery information.

Story: Winner Winner, Chicken Dinner! PlayOn Development is combining the latest lotto API’s with a friendly user experience to bring you the next generation in edutainment. I was given a proposal with three screens and asked to update the logo for app use as well as update the UI UX for usability and engagement.

Tools: Adobe Creative Suite, Pens, Invision, Sketch

UI UX - 07/19/2017

a ui ux design for radiotoxic.com

banner bar test smaller radio toxic test

banner bar test smaller radio toxic roles2

My Role: UI UX | Design | Development | Web Marketing

Deliverables: Lo-fi prototype(Paper), User Personas, User Story, Wire-frame, Hi-fi prototype(Invision), Custom Wordpress

Radiotoxic.com is a web radio station based in Vancouver, BC I founded in 2011 and was formerly top10 streaming worldwide for future bass with 51 million page-views.

Goal: When we decided to do radio toxic again we knew we had to some crazy expectations to meet. Our goal was to bring radiotoxic.com back to the fore-front of internet radio with cutting edge UI and UX design that is clean, flexible, and reflect the culture of future bass. Tilt sideways for a UX like no other!

Tools: Adobe Creative Suite, Invision, Sketch, Pens, Wordpress