Web app prototype targeting new users with Gamified User Experience for Overwatch Esports Web Statistics and Analytics using visual data drudge technology for online gaming phenomena Overwatch.

Deliverables: Lo-fi prototype (Sketch), User Personas, User Stories, Hi-fi prototype (Adobe -> Zeplin)

Audience: Overwatch is meant to appeal to team-play fans as much as shooters. Players don't need to be good at shooters to excel at overwatch. Top players intuitively know many things that extensive stats would tell them through hours of play hence pro players would require a training or stats tool less than a newer player would. The top 10% of players only account for 10% of players so I decided to make my ideal user newer to the game of overwatch and more in need of a statistics tool. Since I was working with such a large amount of information, I made the decision to model my first prototypes after a video game. Gamification should increase the amount of cognitive load a user is willing to endure before they bounce while at the same time driving engagement. 

Client: E-sports Contract.

Tools: Adobe Creative Suite, Zeplin, Invision, Sketch, WordPress, Pens.