Onboarding & Product Adoption System
Role: Marketing Manager (Demand Generation & Pipeline)
Client: Polyga Inc.
Challenge: Customers struggled to assemble, configure, and calibrate the system, creating support bottlenecks, delayed deployment, and drop-off after purchase.
Solution: Built an onboarding system that guides users from setup to successful product use, reducing friction and ensuring users reach activation without support.
System structured to accelerate time-to-value and convert new customers into active users.
System Components:
- Guided Setup System: Step-by-step assembly and calibration flows that eliminate ambiguity during onboarding
- Visual Decision Logic: “Right vs Wrong” diagrams that help users validate setup and avoid critical errors
- Setup Workflow: Structured flow connecting assembly to configuration for fast activation
- Embedded Support: In-product guidance resolving issues during setup to prevent drop-off
Results:
- Reduced onboarding friction and improved activation rates
- Enabled setup and calibration in under 15 minutes without assistance
- Reduced Tier 1 support volume by 40%
- Improved product adoption across global users
