I build and operate pipeline systems that improve how leads are qualified, routed, and converted into revenue.
My work focuses on reducing response time, improving lead quality, and ensuring consistent follow-up across the pipeline.
Recent Results:
- Generated 300+ SQLs in 30 days and $1M+ pipeline (OCAL Financial)
- Reduced CAC by 66% through improved qualification and routing
- Reduced response time from ~6 minutes to ~30 seconds
- Supported pipeline systems during OCAL Financial’s TSX-V listing
- Contributed to pipeline systems used during Polyga’s acquisition by LMI
I’m a strong fit if you need to:
- Improve lead-to-opportunity conversion
- Fix slow response times or lead leakage
- Build or scale pipeline systems
- Improve visibility into pipeline and performance
- Ensure consistent follow-up and qualification
I focus on improving how pipeline moves — from lead capture to qualification, routing, and follow-up — ensuring revenue teams can convert demand consistently.
OCAL Financial: Pipeline System & Lead Qualification Engine
Role: Marketing Manager (GTM Systems)
Client: OCAL Financial
Challenge: Ocal Financial struggled with a static digital presence and a manual, unscalable lead qualification process. They needed a digital ecosystem that could not only attract high-intent traffic but also autonomously qualify and book leads without increasing headcount.
System powered by automated decision logic and real-time engagement workflows.
The Solution: Built a pipeline system that automated lead qualification, routing, and follow-up to ensure high-intent leads were captured and converted in real time. Structured the system to reduce response time and eliminate missed opportunities while supporting consistent pipeline flow.
Key Outcomes:
- 300+ SQLs per month
- Top 10 rankings within 48 hours (supporting inbound demand)
- Reduced CAC by 66%
- Improved pipeline consistency and follow-up
[Read Case Study] [Watch Promo Video]
S5 Macro: Product Validation & Conversion System
Role: Marketing Manager (GTM Systems)
Challenge: Position a high-precision product against low-cost competitors by improving buyer understanding and conversion.
Solution: Built an interactive product experience that helped buyers evaluate performance and understand value, shifting the buying process from price comparison to product validation.
Result: Increased conversion by improving product understanding and enabling more confident purchase decisions.
S1 Pro: Lead Conversion & Qualification System
Role: Marketing Manager (GTM Systems)
Challenge: Launch a new product and improve conversion from inbound traffic to qualified leads.
Solution: Built a conversion system that guided inbound users through product evaluation and qualification, reducing friction and improving how leads were captured and progressed through the pipeline.
Result: Increased lead conversion rates and improved inbound performance, reducing reliance on manual sales follow-up.
TerraMotus: E-Commerce Conversion & Sales System
Role: Marketing Lead (GTM Systems)
Challenge: Improve conversion and onboarding for a complex product by reducing friction in the buying process.
Solution: Built an e-commerce and onboarding system that simplified product understanding and guided users through evaluation and purchase, improving how demand was captured and converted.
Result: Increased sales velocity by 400% within the first month by reducing onboarding friction and improving conversion.
About & Contact — Background, experience, and contact information. [About] | [Contact Me]
Technical Stack: HubSpot (Advanced) | Salesforce | Make (Integromat) | Twilio | Google Ads / Performance Max
SYSTEMS DEPLOYED ACROSS
Built and deployed GTM, pipeline, and conversion systems across these organizations
