Polyga S5 Macro — Pipeline System & Technical Conversion Engine

Role: Marketing Manager (GTM Systems)

Client: Polyga Inc.

The Challenge: Engineers evaluating high-precision scanners required proof of sub-micron accuracy before engaging. Static pages and PDFs failed to capture or convert this high-intent traffic into pipeline.

The Solution: Built a pipeline system that connected technical product exploration directly to lead capture, qualification, and routing.

Deployed WebGL 3D viewers that allow engineers to inspect scan accuracy in-browser and integrated these interactions with HubSpot to capture and score leads based on behavior.

System powered by automated decision logic and real-time engagement workflows.

System Components:

• WebGL Product Validation: Real scan data rendered in-browser to allow engineers to validate accuracy before engaging
• Lead Capture & Scoring: User interactions captured and scored in HubSpot to identify high-intent visitorsAutomated
• Lead Routing: Qualified leads routed to regional sales reps based on engagement and geography
• CRM Integration: Lead data structured and synced to HubSpot for qualification and follow-up

Results:

• Increased qualified pipeline (SQLs) by 200% within 12 months
• Eliminated manual lead routing and reduced data entry by 100%
• Increased conversion by reducing pre-sales technical friction
• Improved engagement depth and time on site from technical buyers

 [Watch Promo Video]